

LumberIQ
Perfect Control
Production, remanufacturing, wholesale lumber and e-commerce software for the specialty lumber industry.
Since 1993
About Us
LumberIQ is Nova USA Wood’s technology edge — we help our business partners understand what’s possible with AI development tools when combined with a framework designed for building materials. The world is changing faster than ever before. Understanding and adopting the right technology stack helps drive efficiency in this hyper-competitive business environment.
Created in 1993 by Steve Getsiv, the original LumberIQ has evolved from a SQL Server and PowerBuilder client-server application into a full-featured production, remanufacturing, wholesale lumber and e-commerce system. Nova offers the use of our LumberIQ technology platform to our trusted business partners.

Efficient Design
LumberIQ handles units of random length lumber quickly and efficiently, with integrated inventory control, purchasing and receiving, sales orders, invoices and credit memos. Invoices and credit memos hand off to standard accounting systems.
Quick Insights
Inventory levels, sales history, purchase information and tallies by location, in a few clicks. How much do we have? What's the tally and where is it? What have we been selling it for? How much more is coming?
Modern Platform
LumberIQ runs on a modern technology stack, maintained continuously and kept current. Desktop and web tools work against one database, so the yard, the office and the reporting all read the same numbers.
The platform
What it does
One technology platform across the yard, the office, the storefront and the phone in your pocket.
Inventory Control
Where is it? How much did it cost? What should I sell it for? When does more arrive?
Multi-Location Tracking
Location breakdowns, transfers, and accurate historical inventory reporting.
Remanufacturing
Supports multiple grades, bill of materials, outbound relative to market, fixed price, or average cost.
Warehouse Transfers
Accurately track and accumulate costs as material moves between locations and is allocated to orders.
Order Entry
Fast order entry processing. Customer specific pricing look ups. Quick duplicate.
Sales Tracking
Warehouse order tracking by location and shipment type. One click access to BOL, release, and packing lists.
Reporting
Extensive set of pre-configured views for reporting in the graphical tool of your choice.
Ecommerce
A full storefront that prices lumber properly, takes a free-form tally, quotes freight and collects payment — with the whole catalogue, content and campaign admin behind it.
Social Media Management
Photos, posts, approvals and publishing to every channel from one hub, with a person in the loop and no AI-generated content.
Mobile Tally
Tally a pack of random-width hardwood from a phone, by LiDAR, with the photo kept as proof and the numbers rounded by NHLA rules.
Custom Development
New features, suggestions and custom reports are added within hours of the request landing. Your people shape what gets built.
How we build
Fast, and accountable
The world is changing faster than ever. The way software gets built has changed with it.
AI-accelerated development
We develop with AI to drive coding speed, and we use the same tools to organize everything in our operations.
Human in the loop
Nothing ships because a machine suggested it. A person reviews, decides and takes responsibility for every change that reaches your yard.
Recursive self-improvement
Our users are an integral part of the development process. New features, suggestions, and custom reports are added within hours of the request landing. User feedback and detailed logging analysis feed straight back into the next iteration.
Ecommerce
A commerce platform built for building materials
Not a general-purpose cart with lumber bolted on. Thirty-three admin screens covering the catalogue, the content, the freight, the tax, the campaigns and the reporting — built for companies that sell material by the board foot and ship it by the truckload.
It speaks lumber
Board feet, MBF, linear feet, square feet, pieces and units convert correctly in the catalogue, the cart and the invoice. Nothing is bolted on afterwards.
Tallies, typed the way they are written
A customer pastes a free-form tally in their own shorthand and the cart parses it, prices it and totals it. No grid to fill in, no unit conversion by hand.
Freight that reflects reality
Region-aware freight on real lanes, so the number a customer sees at checkout is a number you can ship against.
Sales tax with an audit trail
Tax worked out per jurisdiction and recorded, so a month-end question has an answer instead of a spreadsheet.
Checkout for retail and for account
Card checkout for anyone, plus terms and manual payment for the customers who buy on account. One order flow, two kinds of buyer.
Content without a second system
Pages, menus, blog, species guides, technical content and photo galleries are all edited in the same admin. No separate CMS to keep in sync.
A real media library
Product photography and galleries with automatic re-encoding and duplicate detection, so the site stays fast as the catalogue grows.
Campaigns, reviews and inquiries
Email campaigns and templates, newsletter sign-ups, customer reviews and the inquiry queue — all in one place, next to the orders they belong to.
Advertising and attribution
Ad channels, funnel reporting and analytics in the admin, so spend and the orders it produced sit on the same screen.

Building materials data structures, perfected over 30+ years of real-world development.
Also from LumberIQ
Two companion apps
Built on the same 30 years of building materials data structures, for jobs LumberIQ itself was never meant to do.
We build with AI development tools. We do not use AI to invent your marketing. In building materials the photo is the proof, so authenticity is a product decision, not a slogan.
Social Awesome
Social media for building materials companies
Zero AI-generated content, by design. Every photo is work you actually did, shot by your people; every post is written by someone who knows the project and approved by a person before it goes out. Pull in your website photos, add your brand, and publish to every channel from your phone.
Take a look → (opens in a new tab)
Tally AI
Lumber tally for the phone in your pocket
Tally a pack of random-width hardwood in the time it takes to walk around it. Point an iPhone Pro at the pack end and LiDAR measures every board — whole-inch widths by NHLA rules, surface measure and board feet correct, and the photo stays with the tally as proof.
Take a look → (opens in a new tab)
Contact
LumberIQ is owned by SG Technology LLC.